ADAPTING

Times are changing pretty quickly those years. The introduction of Generative AI has been a game changer for content creation and is already on the verge of taking over actual productions and replacing content pieces that used to be created in traditional ways.

In my opinion it's mandatory to not only focus on the challenges or downsides but on the possibilities that emerge from this amazing new leap in technology. I'm constantly trying out new Generative AI's to keep the overview about what's possible right now and what is going to be in the near feature. I consider this crucial for a contemporary positioning of companies and creative services and talk about those matters with students and creative agencies all over Germany.